Erica Boucher

Identity | Business Cards | Letterhead | Website

Larissa Dubecki & Michael Harden are my (food) writing idols, they are quite simply the best of the best. The Dubecki & Harden brand had to bridge the gap between playful & serious whilst celebrating the witty wonders that they are.

Illustrations by Madeleine Baud
Photography Foliolio

Rebrand  / Menus / Signage / Stationary / Packaging / Website

Belles Hot Chicken serves Nashville style hot chicken paired with natural wine. With a focus on southern hospitality, delicious bites and a fun filled atmosphere Belles has spread its wings across a number of venues in both Sydney and Melbourne. Each venue has it's own unique custom signage and personality.

Featured photos from:
Tramsheds, Sydney
Windsor, Melbourne
Richmond, Melbourne

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Website build by Hectare Design

Photos by Foliolio / Al Bloom / Jessie Prince

Branding | Packaging | Signage | Stationary

Pitot brings Israeli food to the Melbourne market. Championing sustainable, colourful and fresh ingredients. The brand confidently speaks to the food it celebrates, with the color palette inspired by the classic Israeli salad, the brandmark a pita pocket (pitot) and playful illustrative elements to celebrate what is a fun cuisine centred around sharing.

Illustration / Concept / Design

Red + White is a wine portfolio delivered to bars and restaurants across Australia. Tasting notes were provided by winemakers and illustrated throughout the portfolio to showcase suggested pairings and flavour palettes.

2016 | 2017
Illustrated for Under One Roof agency
Photography by Foliolio

Packaging Design

Prom Coast Ice Cream is a multi award-winning, family-owned ice cream producer based in South Gippsland, Victoria. We created a sophisticated and simple design, stripping back the logo and using colour and type to articulate their premium products.

Branding / Program Design

Out of the Shadows - a festival of music & theatre created by refugee artists. Curated by Joseph Toltz, performed in Sydney, Australia.

Illustration

Pelle Svanslös (the cat with no tail) | a Swedish children’s book.

Branding / Signage / Stationary

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Bar Clarine is an award winning boutique wine bar specialising in natural, biodynamic and organic wines paired with delicate, delicious and considered food. The branding embodies the simplicity of the space with stripped back graphics, warm greys and copper. 

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Identity / Logo / Stationary / Signage / Packaging

Harper & Blohm Cheese Shop is based in Essendon, Melbourne and offers quality cheese products to restaurants, cheese loving punters and it's delicous neighbour - The Prince Wine Store.

I worked with The Hungry Workshop, Northcote, letterpress printing the business cards, cheese prints & postcards/gift certificates. The edges of the business card are coloured on two sides in yellow to give the illusion of a block of cheese and the back of the cards is blind embossed with the rind pattern which appears on Manchego cheese.

Cheese posters were also sold/featured at Supergraph Design Exhibition in 2014 & 2015 and can be purchased.

Contact: hello@erica-boucher.com

Identity | Swing Tags

Born On Mars is a sustainable children’s clothing & costume store based in Switzerland due to launch in 2020. The brand plays on nostalgia with fanciful shapes & motifs paired with a playful, bright palette.

Illustration

Jo Bean from greeting card & general good-time company Things By Bean invited me to illustrate a range of cards for her. We brainstormed ideas around special occasions and the little things/moments we love.

She also interviewed me for her podcast, you can hear us talking about all things dogs and designing a card live here.

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Illustrated range of cards for Things by Bean.
Concept collaboration with Jo Power (TBB).
Photography by Foliolio

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Signage / Stationary 

Geralds Bar is an award winning bar based in Melbourne's north, a cosy nook of characters, wonderful wine, food and storytelling. The stationary/extended branding allows people to take home a piece of their dining/drinking experience.

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Identity / Logo / Menus / Signage / Stationary

Brooks of Melbourne is a restaurant and bar located on a little laneway off Collins St in Melbourne's CBD. The mood of the venue is old charm with plenty of class. I developed an identity which helped establish Brooks as an institution, incorporating art deco sophistication in the branding and signage.

Gendered Drivers Tip Sheets
Illustration | Design

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‘Violence against women is preventable. To stop this violence before it starts, we need to address the social conditions that drive it – the four gendered drivers identified in Our Watch's Change the Story.

Our new prevention resource 'Unpacking the Gendered Drivers of Violence Against Women' walks through illustrative examples of the gendered drivers in daily life.

These tip sheets have been created to explain the gendered drivers, provide examples and actions that you can take to help prevent violence against women’ - DVRCV

Resources can be downloaded here